Printing on Magnetic Vinyl

Printing on magnetic vinyl has been a standard practice for creating refrigerator magnets for decades. Thanks to the growing need to easily refresh retail signage with new sales messages, the demand for magnetic vinyl continues to grow. Magnetic vinyl is a perfect solution for easy installations of custom prints of POP display panels, header graphics, or endcap signage. Thanks to its versatility, prints on magnetic vinyl have found a use case across industries, especially point of purchase graphics.

What is magnetic vinyl? What are the benefits of printing on magnetic vinyl? We’ll be answering these and many other questions to help you get a grasp on this popular substrate choice. Before you decide to get custom magnetic vinyl prints, you should know what you are paying for.

What is magnetic vinyl?

Magnetic vinyl is a generic printable media substrate that has magnetic properties for uses across the graphic and signage industry. It is easily die cut to shape, creating a personalized sign that is easy to install on a display or interchange.

While there are many different constructions of magnetic vinyl, in simple terms magnetic vinyl has two primary components, the thin white PVC vinyl and the flexible magnetic base. It is produced by laminating a calendared pressure sensitive decal vinyl to multi-pole magnetic base which is essentially applying a white print receptive surface on a magnet sheet.

Magnetic vinyl is available in thicknesses ranging from .008” to .060” and most commonly used at 0.020” and 0.030” thicknesses for print applications. The general rule is the thicker the magnet, the stronger the bond.

Why print on magnetic vinyl

Across the printing industry, magnetic vinyl is used for labels, advertising, and signage where magnetism is accepted. Many print procurement buyers ask for magnetic vinyl because it offers a lot of flexibility in terms of exchangeability of messages and advertising. Installation and removal of signage is simple and doesn’t need to be done by a professional. Graphics destined for use on ferrous materials, may find magnets to be the best solution because of clean removability.

At NGS Printing, we screen print and digital inkjet print on magnetic vinyl using UV ink sets making them suitable for indoor or outdoor applications. Magnetic vinyl doesn’t have many restrictions and accepts full-color graphic images, photos, and text printed on it without compromising quality.

Additionally, printable magnetic vinyl can be rolled for easy shipping or storage. This flexibility allows retailers and brands to save substantial sums on shipping charges on oversized graphics when compared to rigid signage alternatives.

You can choose between a gloss or matte finish, both of which are great options. This printing approach is suitable for different types of advertising, including but not limited to:

Magnetic retail signs like channel strips
Magnetic Point of Purchase display panels like side panels or headers
Magnetic outdoor signs
Magnetic business cards
Magnetic calendars
Interchangeable magnetic signage

Benefits of printing on magnetic vinyl

While businesses can choose from various materials for their graphic signs and displays, they often select magnetic vinyl when ease of installation and removal is important. It is mainly because magnetic vinyl offers many benefits. Here are the most noteworthy ones.

Professional look

Magnetic vinyl has a professional look to it. Since the installation is simple and changeable, the execution is usually done well. If it were installed crooked, it can be corrected. Whether you choose gloss or matte finish, the printed graphics will look sharp. Whether you need a magnetic vinyl display sign or business card, you can rest assured that it will be a real head-turner.

Versatility

Unlike adhesive vinyl prints, magnetic vinyl ones are reusable. This versatility can offer cost savings opportunities for any marketing budget. You can change the position of magnetic vinyl decals and retail signage as it suits. They are a perfect solution for displays that often change out with new sales, promotions or messages. Not to mention how effortless it is to remove it from one surface and put it on another.

Convenience

With magnetic vinyl, you don’t have to spend more than a second installing it. There are no bubbles, no special hardware, no excuses for why it is crooked. All that is needed is a ferrous magnetic surface, and your magnetic vinyl print will bond to it perfectly.

Eye-catching colors

No matter how complex the graphic is or how unique the font, it will look pixel-perfect on your magnetic vinyl just like a standard vinyl decal. Colors, even the most vivid ones, also look natural on this material. Additionally, spot colors are possible since this can be screen printed too. With magnetic vinyl ads, you will definitely be able to stand out.